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Comparing Adsense and Adbrite
by admin ·
Afro-Squad has been online for well over a decade, and we’ve made tons of other websites over the years. Our websites get thousands of visitors, and we’ve tried a lot of advertising methods.
Google has been by far the most successful advertisor for us. We get hig quality ads, and we make decent money from them. However, we are testing Adbrite on this site to see if they compare to Google.
In the first 10 days of August, we got 24,000 impressions with our Google ads on pro wrestling sites. From those 24K impressions, people clicked our ads 92 times. Google will pay us $28 for those 92 clicks. That equals 30 cents a click.
During our test on Afro-Squad.com, Adbrite got us 13,410 impressions. That means 13K people saw Adbrite advertisements. From those 13K impressions, people clicked the ads 17 times. The fewer clicks per impression than Google may be because of my ad placement. So I can’t necessarily blame Adbrite. However, it is likely that Adbrite just has less interesting ads. It seems that Adbrite ads have nothing to do with my content, probably because they have fewer advertisors. In total, Adbrite will pay me 84 cents for those 17 clicks. That’s about 5 cents a click.
When you compare, Google is paying me six times what Adbrite is paying me. Of course, this often has to do with the type of content. You make more money off of better quality content. For example, you could make $2 a click with a web site about legal advice and less from a site about bikini models. That’s just how the advertising world works.
I have tested Google and Adsense for years, and in every comparision, Google has won out. Google Adsense pays more per click than any advertisor I have ever found online.
